Communication
Faith to Action Network promotes communication guided by respect and sensitivity that offers alternative terminology, adapted to different cultural and religious contexts, to increase faith organizations’ acceptance of informed content and help faith champions reach millions.
Many religions provide people with values offering moral warrants and normative symbols on family health and well-being, gender equality and women’s rights, and understanding and respect. Many local faith groups have developed methods and tools. However, values and practices are often interpreted and applied differently, with a disconnect between international religious dogma/schools of thought and local practice or between clergy and lay people. Together with leading religious authorities, Faith to Action Network addresses this disconnect.
Faith to Action Network develops sound theological narratives. Knowledge of faith communities’ laws and ideas helps faith leaders and groups understand their faith community’s potential for change, engage its religious leaders and members, create trust, and develop a starting point for dialogue. These narratives challenge misconceptions about religious norms and practices. They provide vibrant alternatives.
Faith to Action Network supports stakeholders’ messaging. When engaging with a faith leader or faith organization, Faith to Action Network analyzes relevant power relationships and chains of influence. We channel to influence the target individual/institution, its perception and attitudes. With this in mind, Faith to Action Network develops careful communication materials, referring to religious texts and medical knowledge.
Faith to Action Network and its members can disseminate messages resounding with millions of followers. Faith to Action Network message dissemination uses digital technologies, social media, traditional media, as well as religious media. Religious media include activities in places of worship, working with congregations, women’s and youth groups, religious communication tools and radio stations.
Faith to Action Network’s communication addresses national, regional and international audiences through articles in the printed, online and audio-visual press. The Network organizes press conferences, disseminates regular press releases, and organizes media field trips. Visiting interfaith interventions of Faith to Action Network members gives journalists an in-depth view of members’ efforts and success in dealing with issues of family health and well-being, gender equality and women’s rights, and pluralism.
